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SOLUTIONS:  
Customer Intelligence 

Customer Intelligence

In every organisation, managers need to be able to rely on their customer and sales data, and use this knowledge effectively to grow more profitable customer relationships, identify and retain the right customers and improve business planning.

Quantum VS myViewpoint helps organisations transform their data into focused Customer Intelligence, empowering managers with the tools they need to identify business trends and understand the key drivers behind customer behaviour and loyalty.

With 80% of profits coming from just 20% of your customers, Customer Intelligence identifies who your most valuable customers are today, providing you with the vital knowledge needed, to respond with agility to customer dissatisfaction and threats.


Track, manage and understand the needs and value of your customers.
Analyse customer purchasing trends and detect customer dissatifaction issues.

Maximise Customer Value by directing activities on high value customers and reduce expenditure on less valuable customers.


 Get answers to all the key questions, concerning:
How large is our customer base?
What have our customers been purchasing?
What are the customer return levels?

Customer Insight
Customer Intelligence enables managers to gain a detailed insight into their customer base, helping them perform complex analysis, quickly and easily, to understand customer value and behaviour.




Tracking Customer Behaviour & Purchasing Trends

Succesfully leverage true value from Customer Intelligence by gaining an improved understanding of your customer base. Use this knowledge to increase customer profitability, repeat business, retention, satisfaction and opportunity.

Quantum VS myViewpoints dashboards, reports, predefined KPI's and performance alerts all combine to help your sales force to visualise, track and understand customer behaviour, purchasing trends and drift analysis, enabling you to:

Identify movements in customer ranking by questioning 'Which high value customers are purchasing less this month?' and 'Which low value customers have started purchasing more?'.
Concentrate on your most profitable products and customers to increase your margins and sales.
Analyse customer purchasing trends; frequency of purchase, rates of return, time to pay, and other factors to detect customer dissatisfaction issues before they affect your bottom line.

Measure the ROI and effectiveness of specific product promotions by analysing customer purchasing trends.

Customer Profiling

Customer Profiling helps you differentiate the needs and values of your customers, and assists with predicting their tendency to buy a particular product.

Customer Profiling also helps your Sales team to better target customers and generate higher response rates from marketing campaigns and promotions, improve your return on investment and grow your high value customer base.

Customer Intelligence may also be used to develop a profile of lost customers, in order to identify which profitable customers might be at risk of leaving in the next given period.



myViewpoint Business Intelligence Areas:
Understand how Quantum VS myViewpoint can help in other areas of your business:
Sales Intelligence, Product Intelligence.

 
   
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