Product Intelligence

Product Sales Intelligence identifies your key product performance drivers and in so doing, provides powerful analysis and reporting on both customer and product data, enabling your organisation to make sense of the dynamics behind product sales performance and margin achievement.

	Easily track, manage and analyse the performance of your products across branches, customers, brands, ranges and groups.
	Identify sales and margin trends.
	Improve customer cross-sell and up-sell opportunities by understanding what products are driving the sale of other products.

Get answers to all the key questions, concerning:

Which products have we sold? Reveal • Which products have we not sold? • What are our best selling product lines or specific products? • What is the revenue and margin breakdown on our products? • Who has been selling these products? • Which sales office/branch and how have reps    performed in these specific product lines? • Have margins met our expectation? • What are our most profitable/least profitable products? • Which customers have we sold to? Has this increased or decreased? • How have our product sales changed over time (by branch/ by rep)?

What are the top selling products within a particular product group? Reveal • What areas of our product groups have we not sold from? • How many different product lines are we selling, this year compared to last? • What are a particular sales reps best selling products within a specified    product group? • Are branded sales on track to meet revenue or volume objectives?

Product Performance Visibility

Product Sales Intelligence enables managers to continuously monitor trade-counter transaction data, to uncover sales trends, investigate product demand and optimise product promotions. Powerful levels of reporting, from summary level information - incorporating comparative analysis over time periods - to analysis of individual customer orders, presents a unified view of product sales to each and every manager.

Maximise Product Value

Which of your products are the most profitable? Product Sales Intelligence delivers the factual knowledge to understand which products are the most profitable, whilst identifying the top performing channels, which products sell well in each channel and what other associated products may also sell well in these channels.

Improve Brand Performance

Are sales of branded products on track to meet your revenue or volume objectives? With Product Sales Intelligence discover which brands are selling faster than others, track brand performance against targets - your Key Performance Indicators - and where necessary identify and deal with the cause of under performance.

Optimise Your Product Ranges

Product Sales Intelligence provides a new insight into product sales performance across groups, lines, ranges and brands. Track market share, purchasing trends, margins and sales history to identify which products you should continue to invest in and allocate space to, and those you should not. Navigate product groups, lines and brands, performing detailed analysis at any level and analyse product mixes to identify gaps that need to be filled.

Optimise GAP Analysis

To improve customer cross-sell and up-sell opportunities, you must understand where opportunities exist. Through detailed analysis and reporting of customer orders, Product Sales Intelligence helps you to track brands and product combinations enabling you to:

	Reveal the products that sell together.
	Understand what products are driving the sale of other products.
	Reveal customer purchasing behaviour.

myViewpoint Business Intelligence Areas: Understand how Quantum VS myViewpoint can help in other areas of your business: Sales Intelligence, Customer Intelligence.